Choosing frame rate, width and quality
Video is usually recorded at 24–60 fps, but GIFs rarely need more than 10–15 fps: motion still looks smooth and the file is a fraction of the size. Width matters just as much — 480 px is plenty for chat apps and social feeds, while 320 px suits reactions and stickers. The Smaller file quality setting reduces colours slightly and reuses near-identical pixels between frames.
If you need a specific format guide, see MP4 to GIF for phone videos and GIFV to GIF for Imgur links. Clips longer than 30 seconds belong in the Long GIF Maker.
After converting
Most finished GIFs benefit from one more step: crop to the action, add a caption for reaction GIFs, or compress to fit an upload limit. If you want the opposite — a GIF turned into a small, shareable video — use GIF to MP4.